Interview in Ecommerce News Portugal: The Power of Images in Fashion E-commerce

I recently had the pleasure of being interviewed by Ecommerce News Portugal, where I shared my professional journey, the importance of investing in high quality images in E-commerce and the creative process I apply to Fashion E-commerce Photography.

Some of the topics covered in the interview:

The Importance of Investing in Good Images

In today's competitive digital commerce landscape, images are the most powerful tool for attracting, engaging and converting clients. During the interview, I highlighted how investing in professional photography is not just an aesthetic decision - it's an essential strategy.

Well thought-out images aligned with the brand's identity convey trust, improve the shopping experience and, above all, boost sales. With over a decade's experience working with brands such as Farfetch, Elleme Paris and Marques Almeida, I have witnessed how quality visuals can make a brand stand out and memorable in the eyes of the public.

The Creative Process in Fashion Photography for E-commerce

One of the central themes of the interview was my creative process for Fashion Photography at E-commerce. Each project begins with a deep understanding of the brand's DNA, its values and its unique history. From there, my team at Indigo Studio and I work carefully to create images that excite and connect with the target audience.

From the selection of models and styling to the direction of the shootings and the attention to detail in post-production, the aim is always to deliver more than a photograph. We want to create a visual experience that conveys confidence, elegance and the essence of each collection.

A Holistic Approach to Content Creation for E-commerce

At Indigo Studio, we have developed a holistic approach to photography and video production at E-commerce. Our services go beyond capturing beautiful images: we offer strategic advice, creative direction and tailored content for E-commerce platforms, social networks, newsletters and advertising campaigns.

We also keep an eye on industry trends, offering workshops and studio rental services to support other professionals and brands on their journeys.

Find out more

This interview was an enriching experience that allowed me to reflect on the evolution of creativity, technology and strategy at E-commerce. If you're curious to know more about my ideas on Fashion Photography for E-commerce and how visual storytelling can transform a brand, you can read the full interview here: 👉🏻 https://ecommercenews.pt/investir-em-fotografias-de-qualidade-aumenta-a-credibilidade-da-loja-online/