WHO WE ARE
Indigo Studio is a premier creative photography and video studio specializing in E-commerce and digital content for fashion and beauty brands.
Our team is made up of professionals with over 15 years' experience in the E-commerce industry. Our differential lies in our previous experience in in-house photography studios for some of the most prestigious fashion brands and online sales platforms, such as Farfetch, Sonae, Salsa Jeans, Parfois and Carolina Herrera. This experience has given us a privileged and comprehensive view of the entire creative and operational process, including photography, photography post-production, fashion and product styling and the management of large quantities of products, which sets us apart from other professionals in the field.
We believe that images are the most powerful marketing tool to captivate audiences, leave a lasting impression, and build trust with customers. In just a few seconds, visuals can determine whether someone connects with or moves away from a brand. Having a strong and consistent visual voice is essential to capturing attention, engaging the audience, and reinforcing a brand’s values in their minds.
In today’s fast-paced and competitive world where consumers are more demanding than ever, the importance of high-quality visuals cannot be overstated. We create impactful, intentional, and personalized images with absolute focus on detail and creativity.
Our mission is to empower fashion and beauty brands to stand out by delivering photography and video services that encapsulate their unique identity. Through inspiring visuals, we aim to build customer trust, increase engagement and drive sales.
OUR HISTORY
Indigo Studio was created in 2017 by photographer Ana Araújo Silva.
Ana began her career in the fashion industry in 2010 at Farfetch, a pioneering company on E-commerce in Portugal. Between 2010 and 2017 she was a photographer and image editor in the in-house photography studios of companies such as Farfetch, Sonae Group (MO and Zippy), and Salsa - an experience that provided a holistic perspective on the creation of content to promote fashion brands through digital platforms.
Ana Araújo Silva was born in Porto and grew up immersed in the textile industry and fashion brands, as it was her family’s line of business. She holds a degree in Audiovisual Communication with a specialization in Photography and has pursued various training courses in complementary fields, including Digital Fashion Marketing, Creative Direction, Fashion Photography Post-Production in Berlin and Product Photography at Shopify's headquarters in Los Angeles.
In 2023, she was invited by Canon to become a Canon Portugal ambassador and to teach Fashion E-commerce Photography Workshops. In 2024, she was awarded the global distinction of “Top 30 E-commerce Photo Studio Professionals - Photography Maven” by Profoto, Pixelz, and Creative Force.
